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By: Justin Miller

Thanks Barbara! You’ll have to check back with us and let us know the results you saw from your tweaks.

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By: Jeff (Jeffrey) Perry

This article touches on something I’ve been very curious about: with all the discussions in the recruiting world about sources for candidates, search engines (namely Google) are rarely mentioned....

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By: George Blomgren

It’s questionable to generalize feedback from IT professionals on this matter. They tend to be sophisticated, exceptionally intelligent candidates who have been pandered to (the good ones anyway) even...

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By: Aimee Fahey

The irony about the superlatives is that, because everyone is using them, they are no longer effective. The term ‘ninja’ in a job ad, if it doesn’t actually have to do with martial arts, is incredibly...

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By: Michael Lewis

Great points Justin! I have always believed that the title must be easy to find vs. having some catch phrase. All job seekers believe they are rock stars. I like to always remember that Simplicity is...

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By: Justin Miller

Great to hear. Thanks Michael!

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By: Keith Halperin

@ George. Well put. IMHO, putting out lots of salesy/markety superlative-hype is a good test of your postings. Anyone who responds non-ironically to them is quite possibly too ignorant, too stupid, or...

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By: Paul Slezak

This is a great article. Even before the invention of search engines, whenever I trained consultants in the fine art of copywriting for recruitment advertising, I always stressed how important it is...

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By: Paul M

Great article. The same can be said when constructing a resume. When searching for candidates online, ‘Rockstar’ and other overly and incorrectly descritive key words are never typed into a candidate...

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By: Jeannette Wassmuth

I agree with you Justin… In searching for jobs the titles need to be relevant to the job. Too many wordy superlatives can lead to the job not being found and bad SEO and EOI. It is also a good idea to...

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